![](http://704shop.com/cdn/shop/files/ClearanceEventHeader_1600x.jpg-2.png?v=1705522633&width=3840)
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704 Shop CLT Gradient Skyline Tee - White/Multi (Unisex)
Regular price $ 38.00 USDRegular priceUnit price / per -
704 Shop CLT Gradient Skyline Tee - Black/Multi (Unisex)
Regular price $ 38.00 USDRegular priceUnit price / per -
704 Shop CLT Gradient Skyline Crop Tee - White/Multi (Women's)
Regular price $ 38.00 USDRegular priceUnit price / per -
704 Shop CLT Gradient Skyline Crop Tee - Black/Multi (Women's)
Regular price $ 38.00 USDRegular priceUnit price / per -
LIMITED EDITION 704 Shop x NASCAR x Ally Racing Pride Tee - Black/Multi (Unisex)
Regular price $ 38.00 USDRegular priceUnit price / per -
704 Shop x New Era 704 Logo 940 A-Frame Hat - Everest Green/Graphite
Regular price $ 38.00 USDRegular priceUnit price / perSold out -
704 Shop x New Era - 704 Keyline Logo 940 Trucker Hat (White/Red)
Regular price $ 38.00 USDRegular priceUnit price / per -
704 Shop x New Era - Official Crown Color Blocked 950 Hat (Purple/White/Teal)
Regular price $ 38.00 USDRegular priceUnit price / per -
704 Shop x City of Charlotte - Charlotte Strong Crown Tee (Unisex)
Regular price $ 38.00 USDRegular priceUnit price / per -
704 Shop CLT Golf Tee - Green/Multi (Unisex)
Regular price $ 38.00 USDRegular priceUnit price / per -
704 Shop CLT Golf Tee - Midnight Blue/Multi (Unisex)
Regular price $ 38.00 USDRegular priceUnit price / per -
704 Shop x New Era 704 Logo 950 Hat - Navy
Regular price $ 38.00 USDRegular priceUnit price / per
![](http://704shop.com/cdn/shop/files/GreenCrewneckDetail1Shopify.jpg?v=1699307108&width=3840)
![](http://704shop.com/cdn/shop/files/IG53.jpg?v=1699565841&width=3840)
704 Shop for UNC Charlotte
Introducing 704 Shop x Charlotte 49ers including high quality outerwear, and exclusive lifestyle goods.
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704 Shop x Charlotte 49ers Process™ Gilded Track Jacket - Green/Multi (Unisex)
Regular price $ 75.00 USDRegular priceUnit price / per$ 145.00 USDSale price $ 75.00 USDSale -
704 Shop x Charlotte 49ers Process™ Gilded Track Pant - Green/Multi (Unisex)
Regular price $ 60.00 USDRegular priceUnit price / per$ 145.00 USDSale price $ 60.00 USDSale -
704 Shop x Charlotte 49ers Process™ Chenille Crew Neck Sweatshirt - Green/White (Unisex)
Regular price $ 85.00 USDRegular priceUnit price / per$ 105.00 USDSale price $ 85.00 USDSale -
704 Shop x Charlotte 49ers Process™ Chenille Crew Neck Sweatshirt - Heather Gray/Green (Unisex)
Regular price $ 85.00 USDRegular priceUnit price / per$ 105.00 USDSale price $ 85.00 USDSale -
704 Shop x Charlotte 49ers All In C Longsleeve Tee -White/Green (Unisex)
Regular price $ 45.00 USDRegular priceUnit price / per -
704 Shop x Charlotte 49ers Process™ Collegiate Satin Jacket - Black/Green (Unisex)
Regular price $ 155.00 USDRegular priceUnit price / perSold out -
704 Shop x Charlotte 49ers Process™ Paneled Hoodie - Green/Multi (Unisex)
Regular price $ 85.00 USDRegular priceUnit price / per$ 125.00 USDSale price $ 85.00 USDSale -
704 Shop x Charlotte 49ers Process™ Forty Niners University Tee - Black/Green (Unisex)
Regular price $ 38.00 USDRegular priceUnit price / per$ 55.00 USDSale price $ 38.00 USDSale
![](http://704shop.com/cdn/shop/files/PurpleAppliqueCrownCrewDetailShopify.jpg?v=1701379691&width=3840)
704 Shop x City of Charlotte
Explore our exclusive CLT Collection featuring the iconic Official Charlotte Crown.
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704 Shop x City of Charlotte Official Crown Tee - Black/White 2.0 (Unisex)
Regular price $ 38.00 USDRegular priceUnit price / perSold out -
704 Shop x City of Charlotte Official Crown Applique Crew Neck Sweatshirt - Purple/Teal (Unisex)
Regular price $ 85.00 USDRegular priceUnit price / per -
704 Shop x New Era x City of Charlotte Official Crown 940 A-Frame Hat - Green Paisley/White
Regular price $ 38.00 USDRegular priceUnit price / per -
704 Shop x City of Charlotte Official Crown Quarter-Zip - Ecru/Green (Unisex)
Regular price $ 85.00 USDRegular priceUnit price / per -
704 Shop x City of Charlotte Official Crown Quarter-Zip - Black/White (Unisex)
Regular price $ 85.00 USDRegular priceUnit price / per -
704 Shop x City of Charlotte Official Crown Seasons Greetings Coffee Mug - Navy/Multi
Regular price $ 25.00 USDRegular priceUnit price / per -
704 Shop x City of Charlotte Official Crown Tee - Seafoam/Black (Unisex)
Regular price $ 38.00 USDRegular priceUnit price / perSold out -
704 Shop x City of Charlotte Official Crown Tee - Mineral/Black (Unisex)
Regular price $ 38.00 USDRegular priceUnit price / per
![](http://704shop.com/cdn/shop/files/IG43.jpg?v=1698345173&width=3840)
![](http://704shop.com/cdn/shop/files/IG3.jpg?v=1698345148&width=3840)
Process™ Line
Representing the evolution of design, quality, inspiration, and material, Process™ is our nod to the creator in us & in you.
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704 Shop Process™ Vision Flannel - Jay Bird
Regular price $ 95.00 USDRegular priceUnit price / per$ 125.00 USDSale price $ 95.00 USDSale -
704 Shop Process™ Micro Houndstooth Flannel - Black/White
Regular price $ 95.00 USDRegular priceUnit price / per$ 125.00 USDSale price $ 95.00 USDSale -
704 Shop Process™ Robertson Plaid Flannel - Lava Falls
Regular price $ 95.00 USDRegular priceUnit price / per$ 125.00 USDSale price $ 95.00 USDSale -
704 Shop Process™ Buffalo Plaid Flannel - Fired Brick
Regular price $ 95.00 USDRegular priceUnit price / per$ 125.00 USDSale price $ 95.00 USDSale -
704 Shop Process™ Highland Speckle Flannel - Emboldened
Regular price $ 75.00 USDRegular priceUnit price / per$ 125.00 USDSale price $ 75.00 USDSale -
704 Shop Process™ Highland Speckle Flannel - Caviar
Regular price $ 75.00 USDRegular priceUnit price / per$ 125.00 USDSale price $ 75.00 USDSale -
704 Shop Process™ Highland Speckle Flannel - Night Sky
Regular price $ 75.00 USDRegular priceUnit price / per$ 125.00 USDSale price $ 75.00 USDSale -
704 Shop Process™ Premium Micro CLT Tee - Duck Green (Unisex)
Regular price $ 38.00 USDRegular priceUnit price / per$ 55.00 USDSale price $ 38.00 USDSale
![](http://704shop.com/cdn/shop/files/GrayCrewneckDetail2Shopify.jpg?v=1699307085&width=3840)
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704 Shop x City of Charlotte Official Crown Quarter-Zip - Ecru/Green (Unisex)
Regular price $ 85.00 USDRegular priceUnit price / per -
704 Shop x City of Charlotte Official Crown Quarter-Zip - Black/White (Unisex)
Regular price $ 85.00 USDRegular priceUnit price / per -
704 Shop Charlotte Script Longsleeve Tee - Khaki/Black (Unisex)
Regular price $ 45.00 USDRegular priceUnit price / per -
704 Shop Retro Hornet Crew Neck Sweatshirt - Ecru (Unisex)
Regular price $ 85.00 USDRegular priceUnit price / perSold out -
704 Shop Retro Hornet Crew Neck Sweatshirt - Coal (Unisex)
Regular price $ 85.00 USDRegular priceUnit price / perSold out -
704 Shop Process™ Vision Flannel - Jay Bird
Regular price $ 95.00 USDRegular priceUnit price / per$ 125.00 USDSale price $ 95.00 USDSale -
704 Shop Process™ Micro Houndstooth Flannel - Black/White
Regular price $ 95.00 USDRegular priceUnit price / per$ 125.00 USDSale price $ 95.00 USDSale -
704 Shop Process™ Robertson Plaid Flannel - Lava Falls
Regular price $ 95.00 USDRegular priceUnit price / per$ 125.00 USDSale price $ 95.00 USDSale
![](http://704shop.com/cdn/shop/files/MicroCLTSphinxDetailShopify.jpg?v=1701809510&width=3840)
Tees & Tanks
Discover the essence of comfort and style in our Tees and Tanks section, featuring a curated collection for everyday wear.
![](http://704shop.com/cdn/shop/files/7.png?v=1699933385&width=3840)
![](http://704shop.com/cdn/shop/files/UNCCTrackPantsDetail2Shopify.jpg?v=1699289920&width=3840)
Fact Friday
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Fact Friday 434 - More on Uptown vs. Downtown CLT
Happy Friday! This week's Fact Friday comes to you from the UNC Charlotte Special Collections and University Archives. If you enjoy their content, please support by considering following on social media (@cltspecoll). ...
Fact Friday 434 - More on Uptown vs. Downtown CLT
Happy Friday! This week's Fact Friday comes to you from the UNC Charlotte Special Collections and University Archives. If you enjoy their content, please support by considering following on social media (@cltspecoll). ...
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Fact Friday 433 - Happy 280th birthday Queen Ch...
Happy Friday! I was completely frozen when UNC Charlotte's Special Collections and University Archives department published on their Instagram page the below letter from Queen Charlotte to her 19 year...
Fact Friday 433 - Happy 280th birthday Queen Ch...
Happy Friday! I was completely frozen when UNC Charlotte's Special Collections and University Archives department published on their Instagram page the below letter from Queen Charlotte to her 19 year...
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Fact Friday 431 - Art History and Creating Comm...
Happy Friday! This week's Fact Friday comes to you from an amazing friend of the 704 Shop family, DC Lucchesi! --- Born during the turbulent times of the mid 1960’s, Charlotte’s...
Fact Friday 431 - Art History and Creating Comm...
Happy Friday! This week's Fact Friday comes to you from an amazing friend of the 704 Shop family, DC Lucchesi! --- Born during the turbulent times of the mid 1960’s, Charlotte’s...