Proven results:

WHERE CLEAN MEETS LUXURY

You deserve both.



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If you've got dry, damaged or thinning hair, we've got the solution.

Having healthy, shiny hair with lots of body is easier than you think.

Start by switching to clean hair care products like our vegan, gluten-free, paraben and sulfate-free shampoos, conditioners & stylers to give your hair an instant boost and visible upgrade.

So you can look amazing and feel good about what you're using on your body - and how it impacts our environment.

Discover the transformative power of clean, luxury hair & skin care now:

** TRY deluxe 3.4 oz. shampoo or conditioner FOR only $5 today **

3 REASONS YOU NEED TO AVOID SULFATES

Sulfates are bad for your health, your hair, your scalp. Plus, they increase the chance of hair loss, hair fall and thinning. Here's the healthier alternative we use to give our sulfate-free shampoos a rich, creamy lather:

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WE CAN HELP YOU HAVE HEALTHIER, THICKER HAIR.

VEGAN. GLUTEN-FREE. SULFATE-FREE. PARABEN-FREE. CRUELTY-FREE.

As you can see, we take pride in being a clean beauty brand. Our products are made with only clean ingredients and Keravis PE - a keratin protein clinically proven to add shine andmake your hair feel stronger & look thicker.

Plus, we offer gluten-free & vegan hair care to fit your healthy lifestyle.

See our 'NO' list here.

What's in your beauty products?

Ingredients DO Matter.

Living clean isn't just a healthier way of life, it's the foundation for great looking hair (and glowing skin, too!)

Try natural, plant-based hair & skin care ingredient technology to get incredibly amazing results while eliminating those nasty ingredients - and have the hair you've always dreamed of.

Because that's our dream for you too. So let's take a look at what should be in your beauty products - and what you should eliminate right now:

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STRONG, BEAUTIFUL YOU.

When your body feels healthy, and your hair and skin look great, that's truly beautiful.

Let us support your clean beauty journey with plant-based products, made with 🖤

SEE WHO'S TALKING ABOUT US:

MADE BY WOMEN, FOR YOU.

Natural, safe, clean beauty.

  • Made with clean, natural ingredients. Marine collagen, fruit enzymes, hyaluronic acid, and coconut & jojoba oils give you luxurious, rich lathering shampoos, healing, hydrating conditioners and powerful styling products.
  • High-performance, paraben-free styling. Our lightweight, powerful styling products are made with Keravis PE to strengthen, hydrate, add shine and eliminate frizz.
  • Organic, plant-based skin care. With natural ingredients like lemon and papaya to naturally brighten and tone, and Hyaluronic acid to hydrate and plump.

SAY YES TO HEALTHY, BEAUTIFUL HAIR.

Make your hair stronger, thicker & healthier, every single time you shampoo and condition.

Our hair care products contain Keravis, a plant-based keratin proven to prevent hair fall and reduce hair loss.

Hair care that rinses clean and strengthens your hair!

A MUST TRY!

I've been using the Pure Shampoo and Beautiful Leave In and my hair has been totally transformed! it's soft and shiny and looks so healthy. So happy I decided to try these products!

- Nancy C., Charlotte NC

JUST WOW...

I love that these products are so good and that the brand cares about using clean ingredients. I use Perfect and Unbreakable and honestly my hair has never looked or felt better.

- Nicola R., Atlanta GA

Love My Waves!

I love the way my waves come out when I use Beachy, my hair feels great. It's super soft, manageable and no frizz! It smells nice too. I recommend this brand to all my friends!

- Ryann B., Los Angeles CA

Soft, Silky Hair

Using this elixir has completely changed my hair texture. It leaves my hair soft and smooth and it feels so much healthier. I've tried many other leave-ins but none even come close.

- Marisa L., NYC

These products are life-changing!

Sometimes it's hard to switch hair products, but I finally listened to my hairdresser and started using smooth and sleek. I feel the difference in my texture as soon as I rinse in the shower and I see such a huge difference when I'm styling too. Absolutely amazing!

- Michele G., Long Island NY

BYE, BYE DRY

My air always feels coarse and dry from color and the dry heat and hard water where I live, but since I started using Dreamy conditoning wash my hair feels super soft and shiny. I even used it on my skin and to shave too. LOVE it.

- Robin A., Phoenix AZ